{"id":654,"date":"2015-12-18T16:22:52","date_gmt":"2015-12-18T16:22:52","guid":{"rendered":"http:\/\/blog.stratio.com\/?p=654"},"modified":"2021-01-21T18:29:33","modified_gmt":"2021-01-21T18:29:33","slug":"monitoring-spanish-general-elections","status":"publish","type":"post","link":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/","title":{"rendered":"Monitoring the Spanish 2015 General Elections"},"content":{"rendered":"<p style=\"text-align: justify;\">We\u2019re just a couple of days away from the Spanish general elections and\u00a0<strong><a href=\"http:\/\/www.twitter.com\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong>\u00a0is boiling up with campaign related messages. People want to have a say in what goes on in their country and they turn Twitter to express their opinions and feelings.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Social networks are starting to play a very important role in political events in Spain, that is why candidates from different parties are actively seeking to get the most profit from their presence in these type of platforms. They apply different strategies that allow them to connect with the people and, hopefully, gain their votes.<\/span><\/p>\n<h2>Campaign real-time monitoring<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At\u00a0<strong><a href=\"http:\/\/blog.stratio.com\/\" target=\"_blank\" rel=\"noopener\">Stratio<\/a><\/strong>\u00a0we have been monitoring the campaign with our real-time data aggregation system,\u00a0<strong><a href=\"http:\/\/blog.stratio.com\/our-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stratio Sparkta<\/a><\/strong>, and with our visualization tool,\u00a0<strong><a href=\"http:\/\/blog.stratio.com\/our-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stratio Viewer<\/a><\/strong>. We use\u00a0<strong><a href=\"http:\/\/spark.apache.org\/\" target=\"_blank\" rel=\"noopener\">Apache Spark<\/a><\/strong>\u00a0to to process the data and\u00a0<strong><a href=\"https:\/\/www.mongodb.com\/\" target=\"_blank\" rel=\"noopener\">MongoDB<\/a><\/strong>\u00a0to store it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We have set our focus on the accounts of 20 political parties, 40 candidates and important personalities of the different parties, and 22 campaign related hashtags. All of this has allowed us to have a global perspective of the conversation on Twitter, just as it\u2019s happening. We can know who is being talked about, what\u2019s being said and where. We can even find out what types of content are being shared the most.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So far, the most talked about candidate on Twitter is\u00a0<strong>Mariano Rajoy<\/strong>\u00a0from\u00a0<strong>PP (<a href=\"http:\/\/www.pp.es\/\" target=\"_blank\" rel=\"noopener\">Partido Popular<\/a>)<\/strong>\u00a0followed closely by\u00a0<strong>Pedro S\u00e1nchez<\/strong>\u00a0from\u00a0<strong>PSOE (<a href=\"http:\/\/www.psoe.es\/\" target=\"_blank\" rel=\"noopener\">Partido Socialista Obrero Espa\u00f1ol<\/a>)<\/strong>, and the type of content shared the most by users are humorous images. We can also find out in which province is a candidate talked about the most and compare different profiles.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Since\u00a0<strong>Stratio Sparkta<\/strong>\u00a0aggregates data in real time, we can observe how new events that happen during the campaign affect the conversation on Twitter. For example, a few days ago when the current president, Mariano Rajoy, was hit in the face, his mentions increased.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-weight: 400;\">Whether the social presence of political parties and candidates will bring ROI in terms of votes, we won\u2019t know until Sunday. But what\u2019s clear, is the impact that social networks have on political campaigns, because they help us to get to know audiences better and that way develop more efficient strategies.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re just a couple of days away from the Spanish general elections and\u00a0Twitter\u00a0is boiling up with campaign related messages. People want to have a say in what goes on in their country and they turn Twitter to express their opinions and feelings.<\/p>\n","protected":false},"author":2,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[19],"ppma_author":[794],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monitoring the Spanish 2015 General Elections - Stratio Blog<\/title>\n<meta name=\"description\" content=\"We use Stratio Sparkta and Stratio Viewer to aggregate and visualize data from the Twitter conversation about the 2015 Spanish general elections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monitoring the Spanish 2015 General Elections\" \/>\n<meta property=\"og:description\" content=\"We use Stratio Sparkta and Stratio Viewer to aggregate and visualize data from the Twitter conversation about the 2015 Spanish general elections.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratio\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-18T16:22:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-21T18:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stratiobd\" \/>\n<meta name=\"twitter:site\" content=\"@stratiobd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.stratio.com\/blog\/#\/schema\/person\/af4f5fbbeb95bd7d55f79d9a677e615d\"},\"headline\":\"Monitoring the Spanish 2015 General Elections\",\"datePublished\":\"2015-12-18T16:22:52+00:00\",\"dateModified\":\"2021-01-21T18:29:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\"},\"wordCount\":375,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg\",\"keywords\":[\"Big Data\"],\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\",\"url\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\",\"name\":\"Monitoring the Spanish 2015 General Elections - Stratio Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg\",\"datePublished\":\"2015-12-18T16:22:52+00:00\",\"dateModified\":\"2021-01-21T18:29:33+00:00\",\"description\":\"We use Stratio Sparkta and Stratio Viewer to aggregate and visualize data from the Twitter conversation about the 2015 Spanish general elections.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage\",\"url\":\"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg\",\"contentUrl\":\"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg\",\"width\":730,\"height\":312},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stratio.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Monitoring the Spanish 2015 General Elections\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stratio.com\/blog\/#website\",\"url\":\"https:\/\/www.stratio.com\/blog\/\",\"name\":\"Stratio Blog\",\"description\":\"Corporate blog\",\"publisher\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stratio.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stratio.com\/blog\/#organization\",\"name\":\"Stratio\",\"url\":\"https:\/\/www.stratio.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratio.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stratio.com\/blog\/wp-content\/uploads\/2020\/06\/stratio-web-logo-1.png\",\"contentUrl\":\"https:\/\/stratio.com\/blog\/wp-content\/uploads\/2020\/06\/stratio-web-logo-1.png\",\"width\":260,\"height\":55,\"caption\":\"Stratio\"},\"image\":{\"@id\":\"https:\/\/www.stratio.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/stratiobd\",\"https:\/\/es.linkedin.com\/company\/stratiobd\",\"https:\/\/www.youtube.com\/c\/StratioBD\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stratio.com\/blog\/#\/schema\/person\/af4f5fbbeb95bd7d55f79d9a677e615d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratio.com\/blog\/#\/schema\/person\/image\/589aaf4b404b1fe099b09564062c4563\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9b181ae4395243dccaf1c3e3a4749d81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9b181ae4395243dccaf1c3e3a4749d81?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Monitoring the Spanish 2015 General Elections - Stratio Blog","description":"We use Stratio Sparkta and Stratio Viewer to aggregate and visualize data from the Twitter conversation about the 2015 Spanish general elections.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/","og_locale":"en_US","og_type":"article","og_title":"Monitoring the Spanish 2015 General Elections","og_description":"We use Stratio Sparkta and Stratio Viewer to aggregate and visualize data from the Twitter conversation about the 2015 Spanish general elections.","og_url":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/","og_site_name":"Stratio","article_published_time":"2015-12-18T16:22:52+00:00","article_modified_time":"2021-01-21T18:29:33+00:00","og_image":[{"width":730,"height":312,"url":"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@stratiobd","twitter_site":"@stratiobd","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#article","isPartOf":{"@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/"},"author":{"name":"admin","@id":"https:\/\/www.stratio.com\/blog\/#\/schema\/person\/af4f5fbbeb95bd7d55f79d9a677e615d"},"headline":"Monitoring the Spanish 2015 General Elections","datePublished":"2015-12-18T16:22:52+00:00","dateModified":"2021-01-21T18:29:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/"},"wordCount":375,"commentCount":0,"publisher":{"@id":"https:\/\/www.stratio.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg","keywords":["Big Data"],"articleSection":["Events"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/","url":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/","name":"Monitoring the Spanish 2015 General Elections - Stratio Blog","isPartOf":{"@id":"https:\/\/www.stratio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage"},"image":{"@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg","datePublished":"2015-12-18T16:22:52+00:00","dateModified":"2021-01-21T18:29:33+00:00","description":"We use Stratio Sparkta and Stratio Viewer to aggregate and visualize data from the Twitter conversation about the 2015 Spanish general elections.","breadcrumb":{"@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#primaryimage","url":"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg","contentUrl":"https:\/\/www.stratio.com\/blog\/wp-content\/uploads\/2015\/12\/elections_2015.jpg","width":730,"height":312},{"@type":"BreadcrumbList","@id":"https:\/\/www.stratio.com\/blog\/monitoring-spanish-general-elections\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stratio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Monitoring the Spanish 2015 General Elections"}]},{"@type":"WebSite","@id":"https:\/\/www.stratio.com\/blog\/#website","url":"https:\/\/www.stratio.com\/blog\/","name":"Stratio Blog","description":"Corporate blog","publisher":{"@id":"https:\/\/www.stratio.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stratio.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stratio.com\/blog\/#organization","name":"Stratio","url":"https:\/\/www.stratio.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratio.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/stratio.com\/blog\/wp-content\/uploads\/2020\/06\/stratio-web-logo-1.png","contentUrl":"https:\/\/stratio.com\/blog\/wp-content\/uploads\/2020\/06\/stratio-web-logo-1.png","width":260,"height":55,"caption":"Stratio"},"image":{"@id":"https:\/\/www.stratio.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/stratiobd","https:\/\/es.linkedin.com\/company\/stratiobd","https:\/\/www.youtube.com\/c\/StratioBD"]},{"@type":"Person","@id":"https:\/\/www.stratio.com\/blog\/#\/schema\/person\/af4f5fbbeb95bd7d55f79d9a677e615d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratio.com\/blog\/#\/schema\/person\/image\/589aaf4b404b1fe099b09564062c4563","url":"https:\/\/secure.gravatar.com\/avatar\/9b181ae4395243dccaf1c3e3a4749d81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b181ae4395243dccaf1c3e3a4749d81?s=96&d=mm&r=g","caption":"admin"}}]}},"authors":[{"term_id":794,"user_id":2,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/9b181ae4395243dccaf1c3e3a4749d81?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/posts\/654"}],"collection":[{"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":10,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":13931,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/posts\/654\/revisions\/13931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/media\/655"}],"wp:attachment":[{"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/tags?post=654"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.stratio.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}