Discover everything about our AI MORNING event in Brazil
On September 25th, Stratio held an event with our local partners Blue Digital and Groovetech about Big Data and Artificial Intelligence in Sao Paulo – Brazil, named AI Morning.
Our head of local operations in Brazil – Carla Tonicelo – introduced the AI Morning event raising awareness that according to Gartner Data and Analytics, today only 4% of companies in Brazil have implemented an Artificial Intelligence project.
Ms Tonicelo also explained that in Stratio there is now such a rich and extensive internal discussion around Artificial Intelligence that there is a motivation and desire to bring the debate into the public arena, inviting renowned executives and clients to present their thoughts and ideas on the subject.
The first speaker at the event was Marco Lucio. Marco is a leading executive in Brazil, founder of Blue Digital and who accumulates an extensive background in board positions of leading digital companies in Brazil including Walmart.com, TV Globo.com, Oi Internet/IG and the web portal UOL.
Marco described how the relationship between companies and the startup/innovation culture is critical to achieve the retention of people. Brazil has a deficit of over 200.000 open technical positions today. In addition, large corporations and companies are suffering a high rotation of employees as people discover the startup and innovation environments. He stated: “The digital world is for those who think outside the box. Digital is no longer an option, it’s an obligation”.
Marco then went on to talk about how technology and data together are positively impacting the quality of life of both employees and clients. Indeed they are humanizing services, which also contributes to customer centricity. “Companies think that they are customer centric, when in reality they are company centric”, Marco explained. Human and customer centricity is based on data centricity which is exactly what Stratio solves. A single platform with a complete suite to treat, qualify and present a single view of the data which enables companies to achieve humanization across the customer journey.
The second speaker was Jose Manuel Silva, CTO of Carrefour Bank (CSF). CSF has embarked upon an end-to-end transformation which has involved all areas of the company, moving the entire organizational structure towards a more horizontal organization with multidisciplinary teams. The transformation began with a data-centric strategy where they began to view data as an asset! 14% of the technical team has been replaced to incorporate digital profiles with a new mindset. This has also been accompanied with cultural changes. For example the acceptance of mistakes is now part of the daily routine. Key to all of this has been a strong investment in endomarketing to onboard all the people in the digital transformation.
The event was rounded off with a keynote speech from Óscar Méndez, CEO and founder of Stratio, who talked about the fact that “we no longer live in an era of change, but a change of era”. He talked us through various examples of industries that are disappearing and how they need to rethink their IT architecture’s to be digitally disruptive and survive. As Óscar stated: “AI is here to stay. Machine intelligence is growing and will grow exponentially”. Companies need to think carefully about their data strategy to be able to harness the real value of artificial intelligence.
Óscar also went on to compare the human brain versus the power of computers today, explaining how the human is much more powerful, but that the evolution of hardware and technical capacity will enable machines and artificial intelligence to evolve rapidly. Indeed, it will be necessary to work on references which the brain uses to obtain correct assumptions and paradigms for machines to fundamentally evolve. In time, machines will therefore be able to perform like humans.
Óscar finished his presentation with the pain points of companies taking the step towards Artificial Intelligence. “The main issue for traditional companies is that they work with their data in a siloed way. Companies usually have specific systems for each of their applications such as CRM, ERP, E-Commerce… This scenario means that data is replicated across individual databases set up for each application meaning that there is an inadequate infrastructure from which to perform advanced real-time analytics. In addition, this also generates high maintenance costs.” Hence, Stratio offers our data centric platform as a solution to this pain point, capable of handling transactional and analytical data processing and analytics, together, and in real-time. It also includes an AI agent and a microservices framework to integrate channels or other applications seamlessly.
Many thanks to the three speakers who brought together their visions and experience with the challenges of incorporating Artificial Intelligence as a necessary part of digital transformations.